Marketing

• Marketing

Blurring the Lines: How Focus Features’ “Bugonia” Turned Fiction into Viral Reality

Step inside Bugonia’s reality-blurring marketing campaign, where Focus Features turns a fictional tech giant into an immersive, viral world audiences can explore.

• Budgeting
• Marketing

Budgeting for Film Festivals and Marketing

In the indie filmmaking realm talent alone isn't enough. Transforming a brilliant film from a hidden hard drive gem to festival success requires strategic budgeting, clever marketing, and a masterful approach to navigating the festival circuit.

• Distribution
• Marketing

Maximize Your Indie Film’s Reach: Top 5 VOD Platforms for Digital Marketing

Indie filmmakers don't rely solely on traditional distribution channels with their exorbitant costs and limited reach anymore. Today, a new hero has emerged: video-on-demand (VOD) platforms, which distribute films directly to a global audience and retain a significant share of the profits.

• Marketing

The Power of Branding in Film: Strategies for Success

Branding is a strategic tool that shapes audience perception, drives marketing efforts, and determines a film's success. From iconic franchises to independent gems, a strong brand identity can elevate a movie to a cultural phenomenon.

• Distribution
• Marketing

Best Digital Marketing Channels for Feature Film Distribution

The digital era has transformed the landscape of feature film distribution, moving from traditional methods to innovative marketing platforms. These tools enable film marketing to reach a more targeted audience. Through online distribution, filmmakers can instantly connect with viewers worldwide.

• Technologies
• Production
• Post-production
• Scheduling
• Marketing

Top Tools That Can Help in the Work of a Producer: Part II

Producers wear many hats, juggling budgets, schedules, and digital assets. This article delves into the tools and technology that let them upgrade workflows and navigate every production stage, from script breakdown to audience engagement.

• Marketing
• Distribution
• Budgeting

The Impact of Social Media on Film Promotion

Nowadays, a tweet, a post, or a viral video can make or break a movie's success at the box office. Let's try to investigate.

• Marketing

Mastering film marketing in the digital era

Unveil the secrets behind successful film marketing strategies in today's digital age. Learn about SEO, social media, online campaigns, and more.